One shoot becomes ten posts. Shootboard keeps all ten on one board.
The same footage goes out as a Reel, a Short, a carousel and a story — each with its own caption, cover text and time slot. You tick them off as they go out; Shootboard keeps the list of what is still waiting.
It works without an account too — your calendar stays in that browser. Sign in and the same plan follows you to your phone.
The planning desk of a team that makes content.
One shoot happens, and ten separate posts come out of it. A Reel, a Short, a carousel, a story, a text post. Each has its own caption, cover text, time and platform. To keep track of that, most people look at a spreadsheet, a notes app and three separate chats at once.
Shootboard puts all of it on one board: ideas, scripts, projects and the publishing calendar. You jot down an idea, turn it into a script, open a project once the shoot is real, and drop the posts onto the calendar. The order isn't mandatory — start wherever you like.
It works without an account. When you sign in, the same plan sits on your computer, your phone and your tablet at the same time.
What it is not
- Not an auto-poster. Shootboard never posts anywhere on your behalf; it holds the plan, you publish.
- Not an analytics dashboard. It doesn't count views and likes — the platforms' own tools already do that.
- Not heavy project-management software. There's a seven-step production flow, and that's it. Nothing to set up.
One shoot, ten posts
The same footage, ten different exitsFrom an idea to a published post
Shootboard follows the order the work actually happens in. But that order isn't mandatory: a script can exist without a project, and a project can start without a single idea.
One idea, all the way through
The order is the work's own — not a ruleIdea
An angle, a question, a scene. Write it on a card and leave it there.
Script
Write the text yourself or have AI draft it. It travels to and from Drive.
Project
Once the shoot is real, it gets its seven-step row.
Calendar
Drop the posts onto a day and a time slot.
Published
Tick them off as they go out. What's waiting stays on the list.
Nine parts, one board
Click a heading and it takes you to the section that explains what that part does.
Ideas
A wall of cards. Merge them, pull them apart, filter them.
Go to the detail → 02Scripts
A record of its own. It travels to and from Google Drive.
Go to the detail → 03Write with AI
Drafts, titles and captions with your own Gemini key.
Go to the detail → 04Projects
Seven steps, one row. Everyone sees where the work is.
Go to the detail → 05Deadlines
Every step has its own date. It turns red on its own when it slips.
Go to the detail → 06Calendar
Two independent tags: what it is, and where it goes.
Go to the detail → 07The entry window
Everything for one post, each field copied with one tap.
Go to the detail → 08Templates
Write the closing once; it goes at the end of every caption.
Go to the detail → 09The same plan everywhere
Google or an email link. No password.
Go to the detail →A wall of cards
Every idea is a card: an angle, a question, a scene, a person to talk to. The height of the card shows at a glance how much you've written. Drop one card on top of another and the two merge into a single card; drag a piece out of a merged card and it becomes its own card again.
- Drop it in the middle to merge, drop it at the edge to reorder.
- Filter by project and search — two separate filters.
- An idea doesn't have to belong to a project. Link it when it earns one.
Your text, and Google Drive
A script isn't a field inside a project — it's a record of its own. So you can write it before the project exists, and one project can have several scripts. You can pull the text in from a Google Doc and write it back after editing — as a new document or over the old one, you choose every time.
- Pull it from Drive, edit it here, write it back to Drive.
- “Revert” brings back the text as it was before the import or the AI draft.
- Writing a script ticks the project's “script” step for you.
Write with AI — using your own key
You connect a free Google Gemini key from the side menu and Shootboard drafts for you. Tick the ideas the script should be built on, say what you want in one sentence, hit Write. Your project, its type, its keywords and the ideas you picked go along with the request; your key stays in your browser and the request goes straight to Google — no Shootboard server in between.
- Tick the ideas → they become the material of the script, not background.
- If you name a word count, it's treated as a floor, not a target.
- Title, cover text and caption each have their own ✨ button.
Seven steps, one row
A shoot isn't a single post: script, filming, audio, edit, approval, packaging, publishing. Every project is one row carrying those seven steps, so everyone sees where the work is. The strip on top counts them for you, finished projects drop to the bottom, and a project that falls through gets marked cancelled instead of deleted.
- Summary strip: total, script ready, filmed, published, waiting for approval, cancelled.
- Search finds finished and cancelled projects too.
- Each project's row says how many ideas and how many scripts it has.
A deadline for every step
Each of the seven steps can carry its own date. You enter them in a single window instead of seven boxes scattered across a table. A date that passes while its step is still unticked turns red on its own, and the strip at the top of the Projects page tells you how many have slipped.
- One window, seven dates.
- What's late turns red without you doing anything.
- Ticking the step closes the matter — the date stops nudging you.
Two independent tags
Every entry carries both what it is (Reel, Short, video, story, carousel…) and where it goes (YouTube, Instagram, TikTok, Facebook and more). Those are deliberately separate: the same footage goes out as a Reel on Instagram and a Short on YouTube. You can filter on either or both; the project filter now has its own search box too.
- Month, week, day and table views of the same plan.
- Press and drag an entry to another day — with a mouse or a finger.
- Planning for several countries? Give the entry its own time zone.
Everything for one post
Open a cell and the caption, the tags, the video title the viewer will see, the short text for the cover and the cover-image brief are all in front of you — each copied with one tap. The same footage going out from three places? Duplicate it and just enter the new dates.
- A ✨ AI button next to the title, the cover text and the caption.
- Duplicating keeps everything and only asks you for the new dates.
- You tick “published” yourself — Shootboard doesn't listen to the platforms.
Write the closing once
The standard closing of a caption — your handles, links, a call to action — is written once and appended to the end of every caption; what you wrote for that particular post always stays on top. If one platform needs different wording, you define an exception for that platform and the rest carry on with the general text.
- It goes at the END; your own words always come first.
- An exception for any platform you like.
- It drops in the moment you pick a platform on a new entry.
The same plan on every device
When you sign in, your calendar, your projects, your ideas, your scripts and your templates come with you to every device. Everything works without signing in too — it just stays in that browser. When you open Shootboard, whatever hasn't gone out yet meets you as a list, so nothing quietly slides past its date.
- Google or an email link — no password to invent.
- A deletion leaves a tombstone: what you deleted never comes back to life.
- The pending list can be dismissed for the session; the ⏳ button reopens it.
No password. Two ways in.
You don't create an account to use Shootboard. You come in with Google, or you click the link that arrives in your inbox. Both end up in the same place.
- Your calendar, projects, ideas and scripts arrive on every device.
- No password to remember, and none to reset.
- You can use it without signing in — the plan stays in that browser and moves later.
If you don't have an account, one opens by itself on your first sign-in.
Click the link and you're in. Continue without an account →
Put the next shoot on the board.
Open it without signing up, click a day, add an entry. If you like it, sign in and the plan comes with you.